SEO trends in Scandinavia

SEO trends in Scandinavia

The Scandinavian countries (Sweden, Norway, Denmark and Finland) all have a fairly high percentage of the population with Internet connection, respectively 80%, 86%, 80% and 83%. This creates a demand for search engine optimization (sokmotoroptimering) for all web based businesses and organizations.

1) Focus on local search
Over the last year alone there is an increasing focus on wanting to be found in local searches, in keeping with Google?s development in this direction. To register a new web site at Google?s Local Business Center is now considered a priority.

2) Creation of local directories
Many SEO companies and other businesses now have their own directories in the local language. Submission to international and US based directories is still considered important, but to a lesser degree now than a few years ago. We don?t have any local article directories on par with the international ones, so for article submission we still need to rely on well established international directories in English. This also applies to video submissions.

3) Creation of local blogs and network of blogs
Among the link building strategies there is an increased focus on getting backlinks from local blogs. Blogging is very popular, a few blogs have much traffic and high PageRank whereas the majority of the blogs are fairly small. Having a network of blogs where links to the customer?s web sites can be submitted has become more important in the SEO business.

4) Reaching the Y generation
For those born in the 1980?s (sometimes called the Y generation because they tend to ask ?Why?? a lot), information needs to be fast, short and accurate. Adapting existing web sites to their user behavior is likely to become more important over the next few years.

SMOtop is a search engine optimization consultant company outside Stockholm in Sweden, specializing in search engine optimization for small businesses and non-profit organizations based in Sweden. They can be reached at helena(at)smotop.se .
SMOtop
The Search Engine Optimization Consultant in Sweden

Posted on July 2nd, 2009 by Sledge
Filed under: Self Help